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WHAT CAN A TRADEMARK LAWYER OFFER YOU?

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Today, trademarks are more important than ever. It is becoming more and more difficult to find names and designs that are not registered but are unique and representative enough for your company. In fact, in the year 2018 alone, more than 10.9 million trademark applications were filed around the world, which demonstrates the competitiveness of the modern market, and the need to pay special attention to this aspect of your product or service. In our network, we have lawyers specialized in the area of trademarks and are ready to guide you every step of the way in the registration of yours. To find out how a trademark lawyer near you can help you, read on.

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Reasons you might need a trademark attorney!

The USPTO (United States Patent and Trademark Office) establishes that: “A trademark is generally a word, phrase, symbol, or design, or a combination of these elements, that identifies and distinguishes the source of one party’s goods from those of others.” Therefore, it is a necessary element for any company or person who intends to sell some product or service to a considerable market. Using something too similar to another registered trademark can lead to an infringement lawsuit, and can cause you many problems in the long run. This legal process has many steps that can be complicated and requires you to meet certain specific deadlines, so it can be difficult for the inexperienced.

Once you register your trademark, as long as you meet the post-registration requirements from time to time, you can keep it forever, and you are free to obtain all the benefits associated with it. Therefore, making sure everything goes smoothly at the initial registration is of paramount importance. A trademark attorney can be the secret ingredient in achieving this.

They know the process

Registering your trademark is not as simple as it seems. There are many factors to consider during the process, from the selection of the trademark, the application of the trademark and the trademark examination process. This can be overwhelming for people who are not familiar with the process, and they may end up making mistakes during application. This can result in a rejected application. Also, if you live abroad, you must have an attorney to handle the trademark registration process. If you live in the United States, having an attorney is optional, but highly recommended by the USPTO.

Meet the requirements of the USPTO

A trademark attorney can be essential to ensure that your trademark complies with USPTO requirements. Among the fundamental requirements is the accurate identification of the products and services that your trademark will represent, accompanied by a specimen of their use in the marketplace. Failure to properly exemplify the marketing of your product or service could lead to problems in the future. On the other hand, you must have a reason to register the trademark, which is known as your “Filling basis”, and to proceed with the registration you must be sure which is your basis. A lawyer can help you figure out these kinds of details.

Trademark research

If your trademark name or design is too similar to an existing one, you are at risk of being sued for infringement. To avoid this, a lawyer can help you conduct trademark research. He or she will thoroughly investigate similar names and trademarks and advise you on what to do. The lawyer’s vast experience and marketing knowledge may also help you choose a new name if necessary.

Save time and money

In every company, some elements require trademarks and others that do not. However, it’s not always obvious what you should and shouldn’t register, which can lead to unnecessary applications that can end up costing you a lot of money. A lawyer will advise you on what to register. On the other hand, every mistake you make in this process will not only cost you in forfeit fees, but you will also waste more time registering your trademark, and you risk the possibility of someone else filing a trademark similar to yours, which would be another headache in itself.

Peace of mind

Registering your trademark can take as little as 12 months, up to two years, depending on the filling basis you have selected, and on the mistakes, you make during the process. If you are not familiar with this type of process, this can be a stressful process. You do not have to sacrifice your peace of mind to register your trademark, if you leave the process in the hands of an experienced attorney, he will take care of every detail.

WE HAVE TRADEMARK ATTORNEY’S ALL OVER USA

Other things to keep in mind if you’re thinking about hiring a trademark Attorney in the USA:

It’s a clever Investment

The initial price of a Trademark application, according to the USPTO, ranges from $225 (TEAS plus) to $275 (TEAS standard), and the total cost of registration will vary depending on the filling basis. Besides, there are other costs associated with trademark registration. It is a major investment, so making mistakes can be costly. The trademark attorneys in our network can help you make your filing successful, which can save you money in the long run.

What can our Trademark lawyer’s offer you?

Avoid mistakes

Among the most common mistakes when registering Trademarks are: using names or designs excessively similar to existing trademarks, not specifying properly how your product or service will be marketed, choosing the wrong filling basis. There are even those who do not monitor their trademark post-registration, which puts at risk the continuity of it. All these situations can be avoided if you work with a trademark attorney.

Avoid mistakes

Among the most common mistakes when registering Trademarks are: using names or designs excessively similar to existing trademarks, not specifying properly how your product or service will be marketed, choosing the wrong filling basis. There are even those who do not monitor their trademark post-registration, which puts at risk the continuity of it. All these situations can be avoided if you work with a trademark attorney.

Deal with trademark litigation

If you were sued for trademark infringement, but you do not agree with the plaintiff’s assumptions, you have every right to defend yourself. Only a trademark attorney will be able to represent you in this type of situation and will know how to defend your interests. Generally: “the court will consider evidence addressing various factors to determine whether there is a likelihood of confusion among consumers.” If you made adequate provisions at the time of registration, then you will have a better chance of succeeding in such a demand.

Protect your brand

The USPTO is very clear about this, this organization DOES NOT take care of ensuring that trademarks are not infringed, each trademark owner is responsible for defending their rights. Since trademarks are such an essential aspect of any business, you must protect them as much as possible. Any use of your trademark in a way that might create confusion or errors on the part of consumers could be a sufficient basis for a lawsuit. Of course, to pursue such a claim, you must have an experienced attorney at your side.

Protect your brand

The USPTO is very clear about this, this organization DOES NOT take care of ensuring that trademarks are not infringed, each trademark owner is responsible for defending their rights. Since trademarks are such an essential aspect of any business, you must protect them as much as possible. Any use of your trademark in a way that might create confusion or errors on the part of consumers could be a sufficient basis for a lawsuit. Of course, to pursue such a claim, you must have an experienced attorney at your side.

Trademarks are essential for your business, don’t risk making mistakes

Our network’s trademark attorneys are experienced professionals who can help you register your trademark, maintain it, and defend it when necessary, without you having to break the bank in the process. We have lawyers near you waiting for your call, do not hesitate to contact them!

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